Adrienne Smith’s Post

Saying no professionally - especially to further prioritize life outside of work - can be sooo hard. All the more so, in my opinion, if you work independently. Saying no, in that case, often results in fewer leads or less revenue. I’m beyond proud to have a life partner who has built a business with boundaries and goals that support him saying no when he needs to. In this case, for a four-month parental leave. It can be scary (parental leave = unpaid leave when you work independently). But he’s put the thinking, the upfront work, and the hard decisions in place to make it work for him and his business this year. As Joe says, balancing work and family can feel like a constant juggling act rather than a final destination you reach. For this year, having those four months with family is just what matters most. 

This video highlights why after a long time working independently quite happily, with Yuvo Health and Cesar Herrera as one of my clients, I joined the team full time last year. This company is truly built around improving health equity by supporting those doing the work day in, day out: Community health centers. It's work with deep meaning for everyone on the team. Cesar Herrera you are the real deal through and through. Thanks Mosaic General Partnership for the video spotlight.

After seven years of working independently, I fell in love with long-term client Yuvo Health and joined them full-time this summer as their Head of Marketing. It’s a tale as old as time… or at least as old as independent consulting 😆 I honestly never thought I would stop working for myself, but the team and their dedication to their mission is truly special. I wanted to be a part of that mission! And I just wrapped up my first big initiative with the company: A rebrand and website redesign. It feels like a true reflection of who Yuvo Health is. If you're so inclined, check it out below. https://www.yuvohealth.com

I joined the podcast The Real _____ recently where, as the co-hosts Garret and Eric put it, "they fill in the blank each week with a person they don't know." It was a hoot, and we ended up covering a mini golf entrepreneurial dream, women's soccer, digital nomad-ism, and more. While I worked with Garret at CBS (so yes, we do know each other), it was 10+ years ago and entirely over email across different CBS markets. So it was fun to catch way, way up. https://lnkd.in/gqBYkvzu

I'm joining Claire Wasserman of Ladies Get Paid today at 3pm ET/12pm PT for a live discussion on something near and dear to my heart: Breaking into more strategic work (and what that even means). Let me pause and take a fan girl moment for Claire Wasserman 💃🏻🎉 She has led the charge on creating a safe community for creatives who identify as women to talk frankly about their worth and their work. I'm SO EXCITED to chat with her today! You can RSVP below.

Hi 👋 Adrienne here. If we haven’t met yet, I thought I’d introduce myself. I’m an independent content strategist who helps B2B SaaS startups build their brand messaging, content strategy, and approach to content creation. On any given day, these are the problems I’m solving: 📣 What is this brand’s unique voice? What do we have to say? 📝 How might we create less content, but with higher impact? 📈 How might we use content to actually drive results? How did I land at “content strategist?” Honestly… by accident. 📚 I was an avid reader growing up. Let’s just say, I recall the librarian once asking me “Are you sure you can read all that in 3 weeks?” while I was checking out. 📝 I studied English and journalism in college. But I didn’t know where that would take me — all I knew was that I firmly believed in studying what I loved (liberal arts, woot woot!). I recall a friend’s mom asking me “So what are your options besides being a newspaper editor?” I didn’t have an answer just yet. 💃🏻 Ultimately, I learned that I love supporting great content and ensuring its success. Innately, I’d always known I didn’t want to be a writer first and foremost. I love identifying that great idea or piece of content, and ensuring it’s successful. It’s all the work that goes on around the creation: * Researching opportunities * Editing * Building seamless processes * Optimizing for SEO * Connecting content with marketing channels I’m a content fangirl, otherwise known as a content strategist. #contentstrategy #contentmarketing #contentmarketingstrategy

If your business is in a holding pattern, or waiting to see where the current market leads you… know that this is a perfect time to reassess how your existing content is working for you. Doing so is an effort that: * Increases content’s impact on marketing goals * Is low-cost * Is quick * Uses existing resources We’ve heard for years that content is a long game. It’s also a relatively inexpensive game. Take advantage of this time. There’s actually a great opportunity for you to audit your existing content, identify what performs best, and better leverage it across your marketing efforts. Bing. Bang. Boom. #contentmarketing #contentstrategy #contentmarketingtips

"Delivers on all goals while constantly rescoping working weeks at the drop of a hat due to daycare closures, a sick kid, or sick parents."

If you work at a company that relies on content marketing, can you weigh in on my poll? The market, the SVB fiasco, the new year with new goals... so much is going on. Outside of what I'm seeing with my clients, I wanted to check in on where more teams are with their content efforts. #contentmarketing #contentstrategy #b2bcontentmarketing #b2bcontent

In addition to consulting with B2B SaaS clients, I've slowly grown into a new venture in the last few years... Helping fellow content folks expand into strategy offerings. It's been beyond rewarding to share my approach to content strategy in my newsletter, toolkits, and The Content Strategy Lab. That last one is new this year — I hosted my first two-week intensive workshop to help others start selling content strategy. Rachel Kennedy was part of that first cohort, and she shared her experiences below. Experiences like Rachel's are 100%, hands down why I do what I do! Whether you're a consulting client or a part of this new venture of mine, helping you approach content more strategically always puts a smile to my face 😊 #contentstrategy #content #contentwriting