WORKWEEK

There are 4 main priorities across most content marketing or content strategy teams. At any given time, you may be focused more on one than another, but all 4 are important for building and scaling a highly successful content program.  Here is what they are––and I’m curious, which are you most focused on right now?…

Someone, somewhere, says the words, “thought leadership,” and looks in your direction.  As the content lead, the implication is that you––or if you’re lucky, your team––will create a “thought leadership” piece of content on whatever the topic is at hand.  A knot immediately begins to grow in your stomach.  “Thought leadership” could mean anything. It’s…

Content design seems to matter more than ever, and it’s always really mattered. But UX is a big piece now of what differentiates great content from mediocre content.  I wrote about this a lot when I first started this newsletter, and I’ll be the first to admit that I’ve lost my way a bit on…

In my daily scroll through Instagram this week, I came across this post from the New York Times.  It’s a chart of the publications each of the jurors in Trump’s New York trial read. And in my personal opinion, the NYT couldn’t have produced a better ad if they’d tried.  The most common publication read…

Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective.  This is the Contentment newsletter, after all. The goal here is to help you create content marketing programs that don’t burn you out. And to do that, you need to have a clear, documented strategy that serves…

SEO has changed. You all know that. And my team has shifted, starting in Q4, from long-form pillar pieces to more snackable assets built for specific audience segments at specific points in their journey.  But don’t take my word for it. Bernard Huang detailed this strategy here––and named it!.  Two notes on this: That’s it…