Benji Hyam

At most organizations, sales and marketing teams don’t get along. I share why and what to do about it.

If you’re a marketer looking for a new role, the way to get a job has fundamentally changed from what you’ve likely been told you should be doing.

If Airbnb were able to capture stories from both their hosts and travelers about their experience using Airbnb, it would lead to higher brand awareness, stronger relationships with their community, more positive media attention, increased results in the SERPs, wider adoption, and more profit.

In true Grow and Convert style, we case study the thought process behind everything that we’ve done to grow our blog to 32,977 unique visitors in 5 months using only content promotion via communities.

In this post, I explain why marketing has become the hardest position to hire for and I explain some ideas on how to solve the problem.

In our last article I shared how we grew traffic from 0–12k organic visitors in six months.

In this article, I’m going to share how we converted that traffic into revenue.

We've only met once in person and the interesting dynamic of our business relationship comes out in our first podcast interview with the WPChick. Hear the background of how our project got started and how we plan to grow going forward.

Learn:
- The formula for developing a good content strategy for your business.
- Some good distribution tactics for sharing your content
- Some of the challenges they’ve faced in their own businesses

The story behind why I quit my job and left SF to travel and go all-in on my startup.

Do you have a blog that gets traffic but isn’t generating a ton of revenue for your business?

After talking with numerous businesses over the last few weeks, I’ve realized that this is a common challenge.

Many people are focused on creating content that gets a ton of traffic, but from what I’ve seen recently, many aren’t focused on mapping their content strategy to buyer’s search intent at different stages in the sales funnel.

Here's how to do content marketing that drives… Show more

Do you have a blog that gets traffic but isn’t generating a ton of revenue for your business?

After talking with numerous businesses over the last few weeks, I’ve realized that this is a common challenge.

Many people are focused on creating content that gets a ton of traffic, but from what I’ve seen recently, many aren’t focused on mapping their content strategy to buyer’s search intent at different stages in the sales funnel.

Here's how to do content marketing that drives leads for your business. Show less

Let's face it: Hiring writers isn't easy.

Early last year I was faced with the challenge of growing a blog about app development from the ground up.

The challenge that I faced as the blog manager was that:
1. I wasn't technical
2. I didn't know how to find writers that had subject matter expertise about apps, or that could write from a technical point of view

Through trial and error I developed a proven process to source experienced writers for all different topics… Show more

Let's face it: Hiring writers isn't easy.

Early last year I was faced with the challenge of growing a blog about app development from the ground up.

The challenge that I faced as the blog manager was that:
1. I wasn't technical
2. I didn't know how to find writers that had subject matter expertise about apps, or that could write from a technical point of view

Through trial and error I developed a proven process to source experienced writers for all different topics, here's what I learned: Show less

In part one of this series we explore whether its better to hire in-house writers, outsource content marketing to an agency, or build a team of freelancers.

If you read our first post, the question that’s probably on your mind is:

‘How are they going to grow to 40,000 readers in 6 months with a blog about content marketing? There’s a million other blogs out there talking about the same exact thing.’

Here's how we're going to do it, and how you can do it too.

Companies are investing tons of time and money into content marketing with little to show for their efforts. Here's how we plan to change that.

I join names like Neil Patel, Zack Onisko, and Sujan Patel who were interviewed on the GrowthHacking Podcast. I share my story, and a growth experiment that ended up resulting in the highest amount of quality leads for the company I worked at, ThinkApps. The challenge was to convert our 35,000 unique monthly visitors into paying customers.

I never thought I’d say this, but Lyft got me. They’ve officially converted me to a brand loyalist. Here's how.

My blog about the Apple Watch gets covered by 9 to 5 mac.

Creating valuable content is only half the battle when it comes to content marketing. The other half of the battle is getting people to actually read your content.

Interview on the Zero to Scale podcast. We share how we got started, where we're at, why we've grown so quickly, and our plans for moving forward.