About
I’m John. I’m a guy that does marketing. I previously ran growth for Litmus and am now…
Articles by John
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Here's How (and Why) Airbnb Runs 700 Marketing Experiments Every Week
Here's How (and Why) Airbnb Runs 700 Marketing Experiments Every Week
By John Bonini
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Your Obsession with Attribution is Plaguing Your Growth Efforts
Your Obsession with Attribution is Plaguing Your Growth Efforts
By John Bonini
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3 Email Subject Line Habits That Hurt the Subscriber Relationship
3 Email Subject Line Habits That Hurt the Subscriber Relationship
By John Bonini
Activity
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Many companies are tracking too much data. So many people ask our team what data they should be tracking, reporting on, and using for insights. And…
Many companies are tracking too much data. So many people ask our team what data they should be tracking, reporting on, and using for insights. And…
Liked by John Bonini
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"In the race to expand our networks, the quality of connections trumps quantity." In a recent discussion on the RevOps Champions podcast with Sean…
"In the race to expand our networks, the quality of connections trumps quantity." In a recent discussion on the RevOps Champions podcast with Sean…
Liked by John Bonini
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Last month, I left my full-time role at TestBox. During my time there, we: • Pivoted from a software comparison marketplace to a SaaS demo…
Last month, I left my full-time role at TestBox. During my time there, we: • Pivoted from a software comparison marketplace to a SaaS demo…
Liked by John Bonini
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Share the process. Not just the final result. The rebrand. That new podcast episode. Your newly launched newsletter. The research report. A…
Share the process. Not just the final result. The rebrand. That new podcast episode. Your newly launched newsletter. The research report. A…
Posted by John Bonini
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